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ability factor formula

Why choose NMPR?

Selling anything starts with psychology. We build all of our clients' online marketing channels from a keen understanding of what your customers really want.

Our Areas of Expertise

Online Customer Psychology
Web Analytics
Website Optimization
  • Writing Relevant Content
    We'll help turn your website into a wealth of quality information.
  • e-Commerce
    Add or improve your site's e-Commerce ability
  • Navigation
    We'll help you make sure your site's navigation is easy for users and search engines to understand.
  • Cross Platform Design
    We'll help make sure your site works on a variety of browsers and operating systems.
  • Mobile Development
    Need a mobile version of your site? NMPR can help
Marketing Beyond Your Site
Social Media
The Ability Factor

The Ability Factor™ is our secret sauce for increasing customer conversions, and incorporates all of our specialties.


Vis-ability: best practices for making your business known to your target audience

Be seen. Be Heard. Be Understood.

Like the age-old philosophy question, “If a tree falls and nobody hears or sees it, did it really fall?” ask yourself, “If I offer the best product or service and nobody knows about it, have I actually accomplished anything?”  Where the answer regarding the tree is debatable, the answer regarding your company is not. A great product or service that nobody can find will not produce any sales. But the fault lies not within your product or service, but in your website’s lack of visibility. Fortunately, that’s something we can fix for you at Niche Marketing.

In this day and age, having high search engine rankings and a strong social media presence are absolute necessities for building your brand, both online and offline. You can probably count on one hand the number of promotional materials you get via snail mail that don't mention a web address or social media. But the "if you build it, they will come" philosophy of online marketing doesn't work anymore, and some may argue that it never did. You need to be able to ask the right questions about your online visibility, such as:

Asking the right questions with regards to your business's visibility online is the first step to building a stronger brand and, in turn, growing your customer base. Niche Marketing can help you find the answers to these questions, and get people talking about your brand. Call us today (757) 788-8157 for a consultation.

Getting people to notice your brand online isn’t the only component of your online marketing efforts we can help you with; it’s just one component of what we like to call The Ability Factor™. The Ability Factor™ is our secret sauce for turning prospects into customers via online marketing using a combination of: