When searching for a product or service online, for example, a dentist’s office, customers are likely to find thousands of results in their search engine of choice – so many that the process of going through each one to see if that office specializes in the type of dental service they require seems daunting, even overwhelming. Therefore, if a particular dental practice’s website has the misfortune of being on page 27 of the search engine’s results, chances are the customer won’t even see your site’s listing, let alone visit your home page. So how does a website manage to stand out among literally thousands of other websites offering similar services? Is it simply the luck of the draw?
Search engine optimization, often abbreviated SEO, refers to the process of configuring a website so that it will show up as one of the top results for a customer’s search. This is done by choosing effective keywords and key phrases to include in each of your site’s pages.
To know if the keywords you have chosen are attracting the right kind of customers (those who actually purchase a product or service), you need to do marketing research, or hire a marketing consultant to do research for you. To return to the example of the dentist’s office, if the dentist in question specializes in cosmetic dentistry and tooth whitening, he or she may want to use the key phrase “cosmetic dentistry” or “dentists specializing in tooth whitening,” instead of the generic “dentist office” in his or her site’s HTML code.
But these days, choosing and implementing your keywords is only half the battle. Find out how citations and serendipity also factor into your website's search rankings.
Niche Marketing PR will not only conduct extensive marketing research on your behalf, but also suggest keywords and key phrases based on that research to attract customers most likely to purchase your goods or services, and re-code your site to include them. NMPR will also implement inbound marketing strategies and other SEO techniques to help bring in citations & serendipity, build your business’ credibility, and distinguish it from your competition.