Attract More Customers with Search Engine Optimization
How to Grow Your Company’s Reputation Organically Through SEO
When searching for a product or service online, for example, a dentist’s office, customers are likely to find thousands of results in their search engine of choice – so many that the process of going through each one to see if that office specializes in the type of dental service they require seems daunting, even overwhelming. Therefore, if a particular dental practice’s website has the misfortune of being on page 27 of the search engine’s results, chances are the customer won’t even see your site’s listing, let alone visit your home page. So how does a website manage to stand out among literally thousands of other websites offering similar services? Is it simply the luck of the draw?
What is SEO?
Search engine optimization, often abbreviated SEO, refers to the process of configuring a website so that it will show up as one of the top results for a customer’s search. This is done by choosing effective keywords and key phrases to include in each of your site’s pages, establishing authorship of your pages in Google and other search engines, and having a strong social media presence to build citations and serendipity.
What are citations and serendipity?
Citations and serendipity refer to your site's authority rating in Google and other search engines, which is based upon the number of people who like and share your content socially and other considerations. Learn more about boosting your website's citations and serendipity.
What are the benefits of SEO?
- Improves your website’s likelihood of showing up in a search engine query
- Grows your business organically – no need to spend money on pay-per-click advertising
- Increases the likelihood of attracting prospective customers who want what you have to offer
- Grows awareness for your company and brand image
- Helps target prospective customers in a specific geographic area
- Compliments social media marketing efforts
- Can help you discover a niche or new market in which there is little online competition
How do you know if keywords are effective?
To know if the keywords you have chosen are attracting the right kind of customers (those who actually purchase a product or service), you need to do marketing research, or hire a marketing consultant to do research for you. To return to the example of the dentist’s office, if the dentist in question specializes in cosmetic dentistry and tooth whitening, he or she may want to use the key phrase “cosmetic dentistry” or “dentists specializing in tooth whitening,” instead of the generic “dentist office” in his or her site’s HTML code.
How Niche Marketing PR Can Help You:
Niche Marketing PR will not only conduct extensive keyword research on your behalf, but also suggest keywords and key phrases based on that research to attract customers most likely to purchase your goods or services, and re-code your site to include them. NMPR will also implement inbound marketing strategies and other SEO techniques to help bring in citations & serendipity, build your business’ credibility, and distinguish it from your competition.
Web Analytics > SEO (Search Engine Optimization)