Increase Your Brand Exposure Through Data Feeds

Get Your Products to Display Alongside Other Top Brands on Google, Amazon and More!

People who shop online don’t just shop by typing in a search query into Google or the search engine of their choice, and then buying from the first e-Commerce website they find that has the item they want. They shop around, compare prices, and often end up buying through a third-party retailer rather than directly from the manufacturer, just like people who shop in brick-and-mortar stores.

Sites like Google, Amazon, and Shopzilla have become major hubs for online retailing. Officially termed “comparison shopping websites,” they have become the Wal-Marts, Targets, and JCPenneys of the e-Commerce world, except with one significant difference. You don’t have to be a huge corporation to sell your products through them.

How does one get his or her products listed on comparison shopping websites? The answer is, through data feeds. Learn more about how you can easily and quickly create data feeds by downloading our free, informational white paper.

Data Feeds Make The World Of e-Commerce Go Round

Data feeds allow business owners to copy their online product inventories from their websites to comparison shopping websites. They can be created through a variety of means depending on the comparison shopping site’s requirements and the technical knowledge of the business owner. Some e-Commerce platforms such as Magento or ZenCart offer the ability to create data feeds automatically for many of the comparison shopping websites in existence today.

Data feeds are also used in the creation of affiliate marketing campaigns. Affiliate marketing campaigns allow you to distribute advertisements for your business to other industry-related websites similar to a pay-per-click campaign, except YOU ONLY HAVE TO PAY IF A CLICK ACTUALLY RESULTS IN A SALE.

Learn more about the benefits of creating an affiliate marketing campaign and how affiliate marketing sites use data feeds in our white paper.

Benefits of Using Data Feeds

• Data feeds make uploading your inventory to a comparison shopping site go much faster than it would if you uploaded each individual item manually.
• Data feeds give you a complete list of every product you are selling on a particular comparison shopping site and allow you to make edits to individual products quickly and easily.
• Data feeds open the door to new growth opportunities by allowing you to sell on high-traffic comparison shopping sites that only accept data feeds.

Selling on Amazon

Selling your products on Amazon.com via a data feed is a little more complicated than uploading data feeds to your average comparison shopping website. Here are some of the considerations you need to take into account when selling on Amazon.

Why Hire Niche Marketing PR to Manage Your Data Feeds?

Even though data feeds can make the process of uploading your inventory to a comparison shopping website quicker and easier than it would be if you uploaded each individual item manually, it can still be a tedious process. If you do not have an e-Commerce platform capable of generating a data feed in the correct format for the comparison shopping site you wish to sell on, creating your feed could entail hours of filling out a long, complicated spreadsheet.

If you want to grow your profits online without the tedium of making your own data feeds, let us do it for you! We'll handle the conversion of your inventory into a data feed, the feed upload process, and anything else involved in getting you up and running on the comparison shopping website of your choice.

Call Niche Marketing PR today at (757) 788-8157 t schedule your complimentary consultation with one of our marketing experts.

Marketing Beyond Your Website > Data Feeds