Selling On Amazon.com To Grow Your Profits

Increase Your Sales And Customer Base By Offering Your Products On Amazon

Amazon.com got its start in the mid-1990s as an online bookstore, and quickly expanded its listings to include DVDs, computer software, music CDs, furniture, clothing, food, and virtually everything else under the sun. It is now one of the largest online retailers in the world, and considered prime real estate for online marketers.

The Benefits Of Selling On Amazon.com Include:

• Access to millions of potential customers all over the world
• Low cost with enormous potential for a high return on investment (ROI)
• Be found! Amazon has an extremely high Google PageRank that is sure to help your products and company get noticed.
• Build up your company's reputation - have your products display alongside top brands in your industry.

Amazon.com is an extremely powerful online marketing tool that can work for almost any business, regardless of size or budget. However, as the saying goes, "With great power, comes great... confusion?"

An e-Commerce System Too Complicated For Its Own Good?

Amazon has expanded so rapidly into so many different industries and e-Commerce methods that it can be somewhat difficult to determine how to get your products listed on the online retail giant. For instance, there are four different types of seller accounts available to businesses, each with its own features and pricing. Businesses wishing to sell on Amazon may become:

• Amazon resellers
• Amazon merchants
• Amazon affiliates
• Amazon webstores

Amazon resellers sell products made by other companies in used or new condition. In recent years, this type of seller account has become popular among college students and graduates who are looking for a way to sell their used textbooks. However, it can work for certain types of businesses as well. For example, if you run a brick-and-mortar retail store and are looking for an inexpensive way to sell your inventory online, this might be a good route for you to pursue. Likewise, if you have a large inventory of a top-brand item that has just recently been discontinued by the manufacturer, and need a quick and easy way to sell as much of it as you can, an Amazon reseller account might be worth looking into.

Amazon merchants, officially termed "pro merchants," manufacture what they sell. If you're a manufacturer, this is the way you want to go with regards to selling on Amazon.

Amazon affiliates are companies who don't sell directly on Amazon, but instead run pay-per-click ads. If you're an Amazon affiliate and an Amazon customer clicks on one of your ads, it will take him or her off Amazon and to your website. If he or she buys from you, Amazon gets a percentage of the profit.

Amazon webstores are e-Commerce websites hosted on Amazon. They offer startups a quick and easy way to create a bare-bones e-Commerce website. The downside of Amazon webstores is that, since they're hosted on Amazon, they're technically part of Amazon, and thus, you won't have any search rankings you can call your own.

If you're still confused by all the various types of merchant accounts you can have, don't worry. Niche Marketing PR is here to help! We will help you select the right merchant account for your business needs and get your inventory uploaded via data feeds.

Call Niche Marketing PR today at (757) 788-8157 to schedule your complimentary consultation with one of our marketing experts.

Marketing Beyond Your Website > Data Feeds > Selling on Amazon