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Finding new growth & opportunities for you and your business!

 

Marketing Experience ...

Over 35+ years of sales and marketing, online since 1992- working, Learning and implementing SEO landing pages and even designing engaging web sites since the days of WOW, Prodigy- before AOL, Yahoo and our Giant - Google.

Internet Marketing Expert- Laura Thomas

niche marketing pr Laura Dilley Thomas,

I've worked in Management & Sales for most of my life. After 10 years in the Investment World as Vice President of Bankers Mortgage INC, and Chief Administrator of Levinson Investment, LLC ....

I decided I was ready to quit the real world and own my own life! The time frame was at the beginning stages of the Internet - before the dot.com boom. My experience is older than Yahoo and Google.

Since then, I've successfully opened 2 internet business- both which are still alive and kicking today- I took both niches above and beyond during the highest peaks of our country's recession! Today, I offer my 3rd adventure- Niche Marketing, PR.

One began as my hobby breeding Purebred Persians for show, the world famous, Purrinlot Persian Cats- today the Purrinlot site sells Designer Pet Shampoo and grooming products, catering to show cats with long hair. An incredible Niche!

My other business, an eCommerce business, manufacturing, selling and distributing natural spa and bath product, Castle Baths. I started Castle Baths with $100, and zero knowledge of the subject . Having a passion for bath salts and online marketing, I grew Castle Baths Spa Products from the bottom up to where today It's sits among the top beauty spa and bath products sites such as Lush, Bath and Body Works and Sephora.

I am for the most part self taught, and completely versatile in all forms of the Internet and it's tools for online presence. I am however certified and trained via Google for Web analytics and Web optimization. I have made mistakes over the years as I learned and trained on myself and my own business. However, as I grew, I learned, and from my own mistakes - I found an even greater wealth of knowledge. Today, I understand B2B and B2C- which believe it or not- is marketed different! Most importantly, I understand what needs to be done and why from the Consumer view, the Professional Business Owners view and the Marketers view since I wear all three hats!

Something that I do very well is read and analyze data while walking in customer paths to find the real fruits of conversion- it's how my brain works based on the sales and marketing background skills I've developed in the last 35 years! I'm truly into subjects of Science & Math, such as Genetics, Chemistry and Metrics. All which revolve around formulations and combinations to achieve final results.

As proof in the pudding- let me share:

  • 1. Genetic's- Making History in CFA, I- Laura Dilley Thomas, developed the Worlds first Blue Eye bicolor Grand Champion Persian, and the World First Odd Eye Grand champion Persian! before this - all bicolor Persians only had copper eyes!
  • 2. Chemistry- I personally formulated all of Castle Baths Spa & Bath products for safety, healthy skin care and a completely true natural direction.
  • The Castle Baths products are so natural- they're EDITABLE...even though your taste buds may disagree. Not that's formulating:-)
  • 3. Metrics- the building of my business' and yours, via reading and converting the data while walking in your customers shoes!

 


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Testimonials

"Niche Marketing PR is a serious player in the Internet Marketing World. Great understanding of web site analytics and how to implement actions based on analytics interpretation. Pro's in a web world of amateurs."

  Charles Hofheimer
Hofheimer/ Ferrebee, P.C.

"You have a website? So does everyone else….[maybe 40 million someone’s out there]… Laura has taught me that websites need to be PROactive, with the need to be the marketing machine it was designed for: To get new customers and clients and to make you money. 

Laura looks at a website like a scientist prepares for a research project: Her specialty is the analysis of the function of your site.  I have not heard anyone discuss website marketing like Laura.

Based on her years in internet marketing businesses, she has a perspective & knowledge to understand what is actually going on behind the scenes of your website.  She will give you  hardcore numbers to help you determine if it is truly doing what you intend for it to do.

Gear up: She will make you think about things you never thought of before! Laura’s personal and honest team approach has helped guide me toward my goals of being # 1 out there in the cyber world! "

  Carolyn Vanderwarker RN
Nightingale Consulting LLC

"Laura Thomas is a fantastic partner to work with and has an in depth understanding of web marketing and online sales, making it easy to move from strategy discussions into actionable growth plans.  The PMG team has really enjoyed working with Laura and we look forward to the continued success of our professional relationship with her."

Jane Stewart
PMG Affiliate Manager

Teachers, resources and those I admire!

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Over the years- I've grown and followed several authors and groups. The list which taught me the most!

 

  • My Groups:
  • CCL Hampton Roads Mastermind Group
  • SherpaMarketing
  • ClickZ
  • Practical eCommerce
  • Branding- The Blake Project
  • My Hero's: Tim Ash
  • Bryan Eisenberg
  • David Meerman Scott
  • Jim Stern
  • Eric Peterson
  • Avinash Kaushik
  • Steve Krug
  • Seth Godin
  • Bob Bly

 

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