E-Commerce Solution Experts
Website Optimization: where bigger isn't always better
You'd be surprised how often the trick to customer conversion is something small
Your website is good, but could always be better. That's the philosophy of website optimization. If you already have a website, and are getting decent traffic, but would like to see better customer conversion rates and profits, making small website optimization tweaks rather than one large overhaul is the way to go. With website optimization services from Niche Marketing PR, you get:
- Unique insights derrived from your website's user data, combined with psychological profiling of your target audience(s) to give you actionable suggestions on how your site could be more persuasive and compelling
- Access to sophisticated web analytics tools and the expertise of someone who understands how to interpret the resulting data so you can get the type of insight you would receive from a focus group, without having to recruit any participants
- To keep your existing website design and content, save for a few minor changes, so you can see measurable improvement in customer conversions without the time, cost and effort a complete overhaul would require
How is website optimization different from SEO?
A common misconception is that website optimization and search engine optimization, abbreviated "SEO" are one in the same. They are not. SEO refers only to how your website performs in search engine results pages (SERPs.) Website optimization, on the other hand, includes SEO and many other marketing disciplines to ensure that your website not only brings in quality traffic, but also persuades them to remain on your site, and eventually take whatever next step you wish them to take (ex: buying something or signing up to be on a mailing list.)
Website optimization is MUCH LESS EXPENSIVE than a complete redesign
Not only is website optimization significantly less expensive than a complete redesign of your site, but it is also much more likely to produce measurable improvement in your customer conversion rates. Sometimes completely redesigning a website can be like using a sledgehammer to swat a fly… and missing. If you can’t identify precisely what is causing your low customer conversion rates, your site’s underlying problems will persist and continue to drive away customers despite your site’s new look.
Additionally, a redesign can come with its own host of problems, from incompatible server upgrades to mistakes in your pages’ coding, which will cause your new site to look and function improperly. This is particularly true of e-Commerce sites with dynamic (as opposed to static) code. To further the fly analogy, this would be like using a sledgehammer to swat a fly, missing the fly, and smashing a hole in the wall.To learn more about website optimization:
Download our free white paper using the form to the right (comign soon.) You will also be given the opportunity to subscribe to our free e-course on website optimization during the sign up process.
