The Ability Factor™ Niche Marketing PR's Story... after several mistakes - I wanted to get it right...so, I created a formula for effective customer conversion!
1. Design-ability: It can’t just look pretty; it has to work!
2. Use-ability: No customer confusion.
3. Vis-ability: Be seen, heard, and understood!
4. Profit-ability: Your website is an investment. Get the most customer conversions for your money.
The Math:
Design-ability (4 x friction) + Use-ability - (2 x anxiety) + Vis-ability (2 x permission + trust X engagement) = Profit-ability™
We call this The Ability Factor™ - giving you the ability to succeed.
You should always pursue what you're passionate about; your passion is your success! Let me help you build, create, and succeed. Or in terms I like to say, Plant, Grow, Bloom; Repeat!
Laura Dilley Thomas
Owner, Founder, Customer Service